Working with aspirational businesses to support their ambition

Understanding today’s business problems, to make your business ready for tomorrow

At CDI Alliance, we work with businesses to support their ambition using our skills, experience and knowledge. You can access our support for your business directly – or potentially through one of the many business support programmes we deliver in the North of England.

services we provide

We Offer a Wide Variety of programmes Services



Running a young ambitious business can be a lonely place – we know, we’ve been there. Working with you we’ll help you take a step back – help you see the bigger picture and steer your business in the right direction for the future.View More »

Programme Providers

With CDI Alliance your business support programme is in safe hands. Working with local authorities for over 10 years, we’ve planned, designed and delivered support, events and activities to boost business prosperity.View More »
Business discussion

About us

We design and deliver business support programmes to make your business more profitable

We work with
  • Partners such as EMB Group and Winning Pitch – to deliver business support via funded programmes
  • Local Authorities, Local Enterprise Partnerships and Business Growth Hubs – to deliver business support via funded or part funded programmes
  • Businesses across the North of England – delivering business consultancy to help your business achieve its potential
We develop and deliver…
  • Business Support Programmes that take companies on a journey to deliver positive and tangible outcomes
  • Coaching Support for business leaders and their teams covering a range of business skills and knowledge
  • Business Training covering all aspects of business from start-up through scale-up to growth, including sales, marketing, people management, digital technology

meet the team

We’re an alliance of business experts ready to share our experiences and skills to help you grow your business.

Guy Lewis – Director

Guy has spent over 30 years in the Creative and Digital industry and has gained business skills and experience working with many private companies. His career has taken him to the highest level of technical and operational management at ITV and Granada Television. He led the technology stream for the BBC, developing the operational and technology vision that is now MediaCity UK in Salford. He has worked with technology manufacturers assisting businesses to grow by gaining efficiencies through technological change and re-organisation. Royal Television Society award winner for outstanding achievement in the use of technology and for excellence in training.

Deborah Goodall – Director

Deborah has 25 years experience of growing businesses through effective marketing. She specialises in marketing strategy through understanding target audiences and their triggers and motivations. Deborah has worked as a consultant for 10 years. Prior to this she worked client-side, so understands the difficulties facing marketing departments and business owners. She is commercially astute and has experience in B2B and B2C environments. Deborah has a passion for direct marketing, with a background in mail order. Deborah also runs workshops to help businesses make the most of their marketing potential. Deborah is a Fellow of the Chartered Institute of Marketing.



As part of the Humber Scale Up Development Programme that is being delivered by Winning Pitch in partnership with CDI Alliance, and on behalf of the Humber Business Growth Hub, CDI Alliance supported Hull-based Birch Sheet Metal. To find out more about how Birch Sheet Metal felt about the support and how we helped them take a look…

businesses supported

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