Working with aspirational businesses to support their ambition
Understanding today’s business problems, to make your business ready for tomorrow
At CDI Alliance, we work with businesses to support their ambition using our skills, experience and knowledge. You can access our support for your business directly – or potentially through one of the many business support programmes we deliver in the North of England.

services we provide
We Offer a Wide Variety of programmes Services

About us
We design and deliver business support programmes to make your business more profitable
We work with
- Partners such as EMB Group and Winning Pitch – to deliver business support via funded programmes
- Local Authorities, Local Enterprise Partnerships and Business Growth Hubs – to deliver business support via funded or part funded programmes
- Businesses across the North of England – delivering business consultancy to help your business achieve its potential
We develop and deliver…
- Business Support Programmes that take companies on a journey to deliver positive and tangible outcomes
- Coaching Support for business leaders and their teams covering a range of business skills and knowledge
- Business Training covering all aspects of business from start-up through scale-up to growth, including sales, marketing, people management, digital technology
meet the team
We’re an alliance of business experts ready to share our experiences and skills to help you grow your business.

Guy Lewis – Director
Guy has spent over 30 years in the Creative and Digital industry and has gained business skills and experience working with many private companies. His career has taken him to the highest level of technical and operational management at ITV and Granada Television. He led the technology stream for the BBC, developing the operational and technology vision that is now MediaCity UK in Salford. He has worked with technology manufacturers assisting businesses to grow by gaining efficiencies through technological change and re-organisation. Royal Television Society award winner for outstanding achievement in the use of technology and for excellence in training.

Deborah Goodall – Director
Deborah has 25 years experience of growing businesses through effective marketing. She specialises in marketing strategy through understanding target audiences and their triggers and motivations. Deborah has worked as a consultant for 10 years. Prior to this she worked client-side, so understands the difficulties facing marketing departments and business owners. She is commercially astute and has experience in B2B and B2C environments. Deborah has a passion for direct marketing, with a background in mail order. Deborah also runs workshops to help businesses make the most of their marketing potential. Deborah is a Fellow of the Chartered Institute of Marketing.
CASE STUDY
BIRCH SHEET METAL
As part of the Humber Scale Up Development Programme that is being delivered by Winning Pitch in partnership with CDI Alliance, and on behalf of the Humber Business Growth Hub, CDI Alliance supported Hull-based Birch Sheet Metal. To find out more about how Birch Sheet Metal felt about the support and how we helped them take a look…
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TESTIMONIALS
What people say about us
“We have been accessing the advice from Stuart for the last few month in support of our sales strategy and growth plan. We have found him to be knowledgeable, approachable, and helpful with suggestions to help our company grow and build sales.”
“Thank you for your help and support here, it’s been good to work with you and formulate a plan for moving the business forward.”
Just want to say I found last weeks “Managing Change Webinar” really interesting. It really was as if you guys were explaining everything that had gone wrong or been handled poorly by our previous management over the previous 10-15 years, each part could be related to an issue we’d had here. I always take the time to go through everything we do in the sessions with the guys on our shop floor as it helps “Getting everyone on the bus.”
“Sometimes its good to step back and assess the business from a different perspective. When Richard came in, even though our business is rather niche, he rapidly got the picture of us and the potential for our future growth. He made us feel very comfortable to be ‘ourselves’, creating a safe space and was absolutely not the stereotypical consultant. His advice, input and guidance was constructive and positive – so much so that we have significantly overachieved the targets we set and are well ahead of our plan! Thank you Richard.”
An amazing team who have supported so many businesses on their journey. Congratulations on your ten years anniversary.
Congratulations! It’s been great to work with the CDI Alliance team over the years!
News
Our latest news
Don’t believe everything you read or hear!
Recently Deborah and I were discussing what content would be good to include as one...