Don’t believe everything you read or hear!

Simple strategies for planning for growth

Guy Lewis headshot, York with the River Ouse & Lendal bridge in the background

Don’t believe everything you read or hear!

Recently Deborah and I were discussing what content would be good to include as one of our blogs for our business website. Our conversation moved on to Artificial Intelligence, AI, and how this was becoming so much more prevalent in our society, being used to help us in every aspect of our digital activities.

We decided to try out writing a blog about my career but with the help of AI chat bot, Chat GPT.

What were the results?

Having put in a few search terms, a whole spiel of information was presented back to us. Hearing Deborah read out things about how I started my career at Granada Television in the 80s, introduced new technologies and ways of working in media production and won a Royal Television Award for the best use of modern technology, was all very exciting.

My whole career working in the UK, Europe, America and the Middle East helping media organisations reap the benefits that new technology adoption can bring, and how I was the lead technologist for the BBC when planning Media City UK in Salford, was really quite a proud moment.

What about accuracy?

As this continued however it became obvious to me that a lot of what was being read back was actually in my own words and I could work out where these words were coming from, be it my business’s website, LinkedIn feeds or other public-facing digital sources.

What was quite disconcerting however was the details that were incorrect such as being a BAFTA member and award winner, which to my knowledge never ever happened!

What did we learn?

So what is the point of this blog, probably that while new technologies offer huge steps to improve our everyday lives the old adage of not to believe everything you read and hear is still as true today as it was when I started my career back in the 80’s.

Guy Lewis, Director

If you’d like to learn more about Guy and the team here at CDI Alliance Ltd, visit our Team and Associates page.

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