Jo is the owner of an advisory led accountancy practice who solve real problems and needs for their clients. Understanding that clients want more from their Accountant than an end of year history lesson, Jo has created a business model which looks to satisfy many more of the needs of SME businesses than just submitting tax returns. Jo spent 20 years working in big Blue Chip FMCG businesses, supporting decision making and improving profitability, so bringing these skills to SME businesses was a logical step. Many small and medium sized businesses lack clarity around their financials, so Jo spend a lot of her time building business plans, management reporting systems and cash flow projections with business owners. Jo is also a professional trainer and one of only 13 trainers who are contracted to provide Quickbooks certification training to Accountants in the UK. She also trains business owners in how to get the best out of Cloud Accounting.