Michael Rippon

Michael Rippon

Skilled in the study of online data to identify problem sources. Expertise in conversion optimisation, audits and Google Analytics to fix problems and promote growth as well as planning activities that generate revenue and grow businesses long-term. Track record using big data to help set goals and test and improve websites to drive achievement of business objectives and through conversion rate optimisation, enabling them to harness its capabilities so they understand how, and why, it can work for them.